What is search engine optimization (optimisation) ?
The process of increasing the amount of visitors to a Web site by ranking high in
the search results of a search engine.
The higher a Web site ranks in the results of a search, the greater the chance that
your site will be visited by a user.
It is common practice for website users to not click through pages and pages of search
results, so where a site ranks in a search is essential for directing more traffic
toward the site, generating more potential customers for you.
Search Engine Optimisation (S.E.O) is often considered the more technical part of
Web marketing. This is true because S.E.O does help in the promotion of sites and
at the same time it requires some technical knowledge - at least familiarity with
S.E.O is sometimes also called S.E.O copyrighting because most of the techniques
that are used to promote sites in search engines deal with text. Generally, S.E.O
can be defined as the activity of optimizing Web pages or whole sites in order to
make them more search engine-friendly, thus getting higher positions in search results.
Search engine optimization (SEO) is the technique savvy web developers use to help search engines find a website. By incorporating key words and phrases into page content, the site becomes more visible to search engines and is consequently ranked higher on lists of search results. In a nutshell, the better the optimization, the greater the site visibility